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Misapplied Sciences created Parallel Reality™ technology, an innovation that allows a crowd of people looking at the same display at the same time to each see their own personalized content, without special glasses or eyewear. The technology brings to shared public screens the tailored experiences guests receive on their personal devices, powering applications from wayfinding and flight information to language translation and loyalty recognition across travel, entertainment, retail, healthcare, and other high-traffic venues.
"For decades, travelers have squinted at the same crowded departure board, hunting for their one row of information. Misapplied Sciences flips that on its head: one screen, a hundred travelers, turning the most stressful moments of travel, finding your gate, your bag, your way, into an experience that feels designed for you alone. Most people assume that's a decade away, and this team has already made it real in a major airport."
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Ryan Chou
Managing Director, Investments
"Parallel Reality technology is proving its ability to completely change the way people experience, navigate, and connect with public venues, from our launch in a major airport, to our expansion in adjacent industries such as sports, entertainment, and healthcare. SKY VC lives at the intersection of travel and technology, and we’re excited to partner with them to scale personalized journeys at venues around the world."
Albert Ng
CEO & Co-founder
